On a late autumn afternoon, I took a stroll in Hong Kong alone, yes, aimlessly wandering in a city, whether familiar or unfamiliar. This immersive way of traveling became popular after three years of the COVID-19. There is no need to rush, just observe everything happening in the present with a relaxed mindset - the passing vehicles and pedestrians, the greenery and sunlight across the street, the sweets in the shop windows, commercial banks, office buildings, as well as various pharmacies and beauty stores, you know, this process is like a moving outdoor meditation, without judgment, without rejection, lettinyour gaze freely follow your footsteps to observe the world.
In the quiet and cozy corner of the Eslite Bookstore on the second floor in Tsim Sha Tsui Starlight Avenue, a wide array of neatly arranged books awaits. The sunlight streams in, offering a view of the beautiful Victoria Harbour outside the window. Walking through the corridor, a delightful aroma fills the air, reminiscent of a grassy field after the rain. Surrounded by the exquisite candles quietly burning on a small display stand, I am captivated by the profound charm of the right scent for the first time. Just like finding the right job or the right partner, I realize that the right fragrance possesses a deep allure, quietly spreading its fragrance and bringing almost joyous experiences to someone like me, who has weathered many storms and whose emotions have calmed. I feel compelled to share this discovery with friends: the right scent has the power to heal and awaken dormant souls, helping you stay vibrant amidst the complexities of life. Life is full of ups and downs, but this encounter with the fragrance has become my exclusive memory.
Leaving the bookstore as evening approaches, the bustling crowd still fills the streets. I wonder if they too will have such encounters with fragrances. Passing by a young girl, a mother in a gallery, and a young man waiting at the traffic lights... I decide to help more people find the right scent. In a matter of moments, I serendipitously come across a sightseeing bus about to depart. I purchase a ticket and join a lively tour group on the second floor of the bus, which will take us to the other end of the city, allowing me to savor the joy of the breeze.
Thus, after much contemplation, JIYU was born. JIYU (Jì yǔ) is the voice of the seasons, symbolizing the gifts of nature. We aim to help more friends discover the right scent by sharing everything related to natural fragrances, leading a lifestyle that is natural, simple, and stylish. My dear friends, stay true to your feelings, and let JIYU guide you on a fragrant journey ahead.
